Many are aware of my Parisian upbringing. Each summer, before their vacation, numerous French women used to take Beta Carotene supplements. They began taking these supplements 2-3 weeks prior to their trip, continued during their vacation, and sustained the practice into the Fall. This routine primed the skin for sun exposure (tanning was a big trend in the 80s). Furthermore, it was understood to prolong the summer radiance even as colder months approached. I was always impressed at the evident impact of beta carotene. Growing up around skincare (thanks to my grandmother, an esthetician with her own product line), I developed a curiosity for the manifold benefits of beta carotene—both for skin and overall health. As I matured and embarked on creating my own skincare line, I was certain, based on personal experience, that this ingredient would be a cornerstone in helping individuals enhance their skin's luminosity.